You still love television. You use your tablet more than ever. And now you are as likely to have paid services like Netflix or Amazon Prime as you are to have a DVR service.
Those are some of the findings of a study released this week by Nielsen that measured how we are consuming media these days (increasingly on devices we hold in our hands), and how much live TV we still watch (an average of more than five hours a day).
The study comes just a few weeks after Netflix revealed some data about how quickly people will take to finish a season of a TV show — about five days, give or take, spending two hours a day watching.
How much are we watching, and how are we watching it? Here is what Nielsen found:
On average, American adults are watching five hours and four minutes of television per day. The bulk of that — about four and a half hours of it — is live television, which is television watched when originally broadcast. Thirty minutes more comes via DVR.
Subscribe to receive monthly updates by email about conferences, publications, and news from the field.
Have a question? We’re here to help. Visit the help center to get started.Support Center
University of Illinois Research Park
2001 South First Street, Suite 202
Champaign, IL 61820 USA