The best part of Happy Meals was always opening the box to find the toy inside. Now, the box is the toy.
At McDonald’s Sweden, kids who order $4.10 Happy Meals can now turn them into virtual reality headsets, a la Google Cardboard. As reported by AdWeek, DDB Stockholm reimagined the iconic red box with perforations, so that customers can tear it apart, punch out the eyeholes, and reconfigure the shape. Lenses, which come inside the box, slide in. And then kids can beg their parents for the final component—their smartphones—to provide the display. McDonald’s also released a skiing game designed to work with the headset.
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