THE MEDIA HAS had an outsized impact on the whims of voters this election cycle. But often, it’s social media and other online activity that drives the 24-hour news cycle. Conversations that start with the online pundits, quickly become the leading narrative of the day, which in turn, drive the rise of candidates like—you guessed it—Donald Trump.
Which is why today The Associated Press is launching a new partnership with Twitter and Google, which aims to visualize all this online chatter. Called AP Election Buzz, the new tool shows how Google search interest in and Twitter discussion of presidential candidates and election issues change overtime.
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